Research and Markets: Will the Google-YouTube Combination Help or Hurt Online Video?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c45093 ) has announced the addition of the eMarketer report Internet Video: Advertising Experiments and Exploding Content to their offering.

As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.

Attention: Advertising Agencies, Marketers, Television and Cable Executives, Film, Video and Music Producers, Newscasters and Movie Distributors.

The Internet Video report analyzes the fastest growingCoand perhaps most important and far reachingCotrend online today.

As elements of television and the Internet converge for both advertising and content, testing new methods of video delivery and marketing are more the rule than full-play campaigns. In other words, spending is low.

But here are some numbers to take to the bank.

Though Internet video ad spending represent only 0.6% of TV ad budgets this year, large spending gains for Internet video advertising are down the road Co and not too far.

By 2010, one in ten dollars devoted to Internet advertising will go for video placements.

Key questions the "Internet Video" report answers:

* What factors most support the spread of Internet video advertising?

* How well do TV commercials translate to the Web?

* Can you estimate how much Internet video ads cost?

* Will the Google-YouTube combination help or hurt online video?

* What are the essential elements for effective video ads?

* And many more...

Sources Include:

- ABI Research - AccuStream iMedia Research - Advertising Age - America Online - Arbitron - Associated Press - Association of National Advertisers (ANA) - BIGresearch

comScore Media Metrix - DoubleClick - Dynamic Logic - Edison Media Research - eMarketer - Eyeblaster - Forrester Research - Hitwise - Ipsos Insight - Ipsos Public Affairs - JupiterResearch - Nielsen Media Research - Nielsen//NetRatings - NPD Group

- Online Publishers Association (OPA) - Pew Internet & American Life Project - Point Topic - PointRoll - Princeton Survey Research Associates - Quantcast - Veronis Suhler Stevenson - Yankee Group

Topics Covered

Impetus

- Issues & Questions

The eMarketer View

Spend & Trend

- Online Video Ad Spending

- Price Estimates

- Behind the Shift: Internet and TV

Google and YouTube: Newer Models

- The YouTube Market

- Potential Results and Possible Pitfalls

- Consumer-Generated Video

- Tom Sawyer and the Internet

- Video Formats

- Measuring Results

- Fee vs. Free

Internet Video Timeline

Related Information and Links

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- Suggested Keywords for eStat Database

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- Report Contributors

- About eMarketer

- eMarketer's Core Expertise

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For more information visit http://www.researchandmarkets.com/reports/c45093